In today's market, being great isn't enough—you have to be first. On this episode of the Loan Officer Breakfast Club, Kevin Broughton drops a game changing insight: we're not just in the mortgage business anymore—we're in the I'm First Business. He breaks down why 79% of borrowers go with the first lender they speak to, and what that means for loan officers trying to grow in a competitive market.

Kevin challenges us to reframe our strategy: it's not about turkey recipes or waiting for rates to drop—it's about showing up first with value. If you're not proactively reaching out, someone else is, and they're winning business you could've had. Don't miss this powerful mindset shift and how to implement it with tools that give you a true edge.

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