If you’re struggling to book luxury clients and wondering where they all went, this episode will help you zoom out and see the bigger picture. Katy and Sam break down what’s really going on in the market right now—from client hesitation to increased competition—and why your calendar being only half full in January might actually be a good sign. They’ll walk through how buyer behavior has shifted, what today’s couples actually want, and what vendors need to say and show in order to stand out.

You’ll learn:

• Why luxury buying looks different (and less obvious) than it used to

• What causes trust to break down in your marketing and sales process

• How to identify and fix mismatched messaging across your brand

• The two most important questions to answer if you want to book better clients