A PT charging $60 for a 90-minute session sparked one of the most emotional conversations in the profession:

Does low pricing devalue PT… or is that just insecurity talking?

Join us as we talk about pricing debate around cash-based physical therapy, patient objections, and what value actually means in the real world.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Giant Needle Shock

[01:38] – Privacy and Posting BTS

[02:23] – Who Is This Content For

[02:48] – Positioning for Referrals

[04:33] – Instagram Leads To Knee Doc

[06:52] – Finding the Right Doctor

[07:59] – Insurance Versus Cash Visit

[09:33] – Aspiration Play by Play

[11:00] – Slow Playing Relationships

[12:40] – Poker Days and Community Meetup Ideas

[14:32] – PT Pricing Post Breakdown

[15:38] – Cash PT Is a Scam

[17:15] – Value Pricing And Market Reality

[17:40] – Market Needs Low And High

[18:57] – What Really Devalues PT

[19:44] – Why Raising Prices Feels Hard

[22:40] – Are People Still Buying

[23:30] – Consumers Spend Elsewhere

[24:53] – Handling Price Pushback

[26:39] – Value Is Personal

[27:39] – Every Purchase Is Value

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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