Not long ago, men’s shorts were long, with as many pockets as possible. But these days, they’re shrinking. And we can trace it all back to four friends with one simple idea.

Today, we’re talking with Tom Montgomery, a co-founder of Chubbies, a men and women’s clothing company. Tom tells us what it’s like to bear the “bro” stereotype and sell a product that no one was asking for at the time.