How do you build a loyal customer base? By giving them the best experience you can through great content.

Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. 

In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.

You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.

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WHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETING

Content marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing.

Understanding Your Audience

Content marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience.

Providing Value

Content marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience.

Building Relationships

Content marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience.

Enhancing Engagement

Content marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand.

Supporting Sales

Content marketing can support your sales efforts by providing your sales team with the information they need to close deals. By creating content that educates your audience about your products or services, you can help your sales team to be more effective and efficient in their sales efforts. This can lead to a better overall customer experience, as customers feel more informed and confident in their purchasing decisions.