Humans make 35,000 decisions every day. Most of them are made automatically without even thinking. The very small percentage that use conscious thought require lots of energy, and, if too many need to be made, can lead to decision-fatigue.

Is your sales process making it easier or harder for couples to decide on your services? My guess is you’re sabotaging your own success in ways you didn’t even know. In this episode of Own Your Business, I’ll tell you:

- How our brains are wired to make choices

- 2 ways of thinking about decisions

- 3 common mistakes that lead couples to analysis paralysis