Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter. 
In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the influencer marketing industry, de-influencing is driving a shift toward honesty, relevance, and real value.
Tune in to learn:
<ul>
<li style="font-weight:400;">Why de-influencing is a wake-up call and not a warning sign</li>
<li style="font-weight:400;">How consumer expectations are evolving in the creator economy</li>
<li style="font-weight:400;">What brands can do to stay relevant and trusted in a de-influencing era</li>
</ul>

Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter. In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the influencer marketing industry, de-influencing is driving a shift toward honesty, relevance, and real value. Tune in to learn: Why de-influencing is a wake-up call and not a warning sign How consumer expectations are evolving in the creator economy What brands can do to stay relevant and trusted in a de-influencing era

Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter.&nbsp;
In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the influencer marketing industry, de-influencing is driving a shift toward honesty, relevance, and real value.
Tune in to learn:
<ul>
<li>Why de-influencing is a wake-up call and not a warning sign</li>
<li>How consumer expectations are evolving in the creator economy</li>
<li>What brands can do to stay relevant and trusted in a de-influencing era</li>
</ul>

Why De-influencing Isn't Killing Influencer Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
<ul>
<li>What does it take to stay culturally relevant in a fast-moving landscape?</li>
<li>What can brands learn from the creators who build communities, not just audiences?</li>
<li>How do you structure for creator-led growth?</li>
</ul>
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Business

Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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Why De-influencing Isn't Killing Influencer Marketing

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