Sometimes we stay in jobs, relationships, or situations long after they’ve stopped serving us — not because we don’t see the truth, but because walking away makes the loss feel real. That’s the power of sunk cost fallacy, one of the most common (and painful) psychological traps we fall into.In this video, I explain why our brains resist letting go, how the “pain of realized loss” keeps us stuck, and why that pain doesn’t actually mean what you think it does. You’ll also learn about inverse sunk cost fallacy — the belief that you’ve missed your window — and how to break out of both.If you’ve ever wondered why it’s so hard to leave something behind or start something new, this video will help you understand what’s really happening in your mind — and how to move forward with less guilt and more clarity.
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Disclaimer: This content is not intended to be a replacement for receiving treatment. It is purely educational in nature. My relationship with you is that of presenter and audience, not therapist and client.

But I do care.