A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner.  But the truth is most of the updates don’t impact small business website owners, and Google is pretty open about the big changes that you really need to take action on.  In this episode, I’ll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help.   Tune in to learn:    What is an algorithm?   Why are all the updates named crazy things?   The biggest updates you need to know about   Why Google changes things all the time   Bonus: top tips on how to use pop-ups on your website.     Useful Resources:    Algorithm Change history    Algorithm updates      Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course  

Why does Google change things all the time? (TOON TIP)

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
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-The latest SEO news and updates
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-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

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Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you.   Freebies:   Free online training: Increase your website traffic (and sales)    The Ultimate SEO Checklist    SEO SOS Challenge   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Toon Update: Podcast on pause

How to make your ecommerce store stand out with SEO   Do you struggle to get your products to rank high on the search engine results pages?    Last year we went through how you can improve user experience on site with Louis Smith.   And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.    Tune in to learn:    How ecommerce SEO differs from service-based business SEO   What features ecommerce owners can access in the SERPS   Why you should get set up on Google Merchant Center.   The biggest mistakes ecommerce sites are making   What the best structure for product pages is   Patrick’s top tips on how to make more engaging product descriptions   How to use internal linking to cross-sell your products   Why having a personalised brand can help you stand out   What role schema plays in ecommerce sites     Useful resources:     Google Merchant Center   Google Keyword Planner    SEMrush    Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)      Head to episode notes   Freebies:   Free webinar: Increase your website traffic (and sales)    Free challenge: SEO SOS    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Why your products don’t rank on Google with Patrick Rice (NEWBIE)

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.   Listen to all the tip episodes   Freebies:   Free online training: Increase your website traffic (and sales)    The Ultimate SEO Checklist    SEO SOS Challenge   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Can you focus your SEO on just one page? (TOON TIP)

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.  Head to the episode notes Freebies:   Free webinar: Increase your website traffic (and sales)   The Ultimate SEO Checklist   Free SEO SOS Challenge   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course  

REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store

Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024.  I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in.  Listen to all the tip episodes here. Freebies:   Free webinar: Increase your website traffic (and sales)    The Ultimate SEO Checklist   Free SEO Nibbles Course     Sign up for the Recipe for SEO Success Course

Why does Google change things all the time? (TOON TIP)

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