Have you ever wondered why some brands seem to explode online while others stay invisible, even when the others are brilliant? In today's episode, I'm joined by the absolute legend Aidan Hirst, founder and creative director of Compass Studio. Inside today's chat, we unpack why one-off videos don't move the needle anymore, what a truly consistent video strategy looks like month after month, and the surprising results that happen when businesses finally commit to showing up regularly on camera. If you've been winging or treating video like nice to have, this episode will shift your entire perspective.

ABOUT AIDAN:

Aidan Hirst is the founder and creative director of Compass Video, a Brisbane-based video production company helping businesses tell their stories through strategic, high-quality content. With over 15 years in the industry, Aidan blends creative storytelling with a practical understanding of what makes video work for brands. He works across social media, events and full-scale campaigns. In his spare time, Aidan loves cycling and runs the popular YouTube channel Bicycle Curious. He also enjoys walking his lazy greyhound Lilly with his wife Sarah.

My social platform of choice is of course YouTube. You can follow Compass Video through our daily videos at https://www.youtube.com/@CompassVideoAus

Or watch me cycle around Australia on my mountain biking channel Bicycle Curious - https://www.youtube.com/bicyclecurious 

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