Almost every week a woman in my community tells me she is thinking about building an online membership, usually because she is tired, fully booked, and wondering if there is a way to build a business that does not need all of her.

In this episode I answer with my own week: Fridays off since before I made any money, a week off every month, and December off entirely. All of it made possible by running a membership.

I share the three reasons I would encourage any coach, creative or service provider to choose a membership over a course or one-on-one work, why one offer means one message and one funnel, and how a single live webinar launch a few times a year can replace sales calls and a sales team entirely.

I also get into the retention benchmarks by membership type, a proof point from one of my mentees whose membership just crossed 2,000 members, and the two-highlighter exercise that shows you exactly what in your business needs you, and what just needs structure.

Structure is what scales, and this episode shows you how.

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This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

You do not need a big audience, a slick launch, or perfect tech to package your expertise into an online offer. You need to commit in front of people who will hold you to it, and then personally invite the right-fit women who are already waiting for what you know.

In this episode I talk with Ali Broinowski, founder of Cloth & Feather in regional New South Wales and creator of The Curated Home Method. Ali joined the Freedom Filled® Mastermind at the start of the year with no online course, no launch experience, and a very full life already. She is now mid-delivery of her first cohort of 10 women.

Ali walks through the whole arc honestly. The waitlist of about 40. The morning she opened the doors and nobody came. The one woman who joined on day four or five. The decision to stop pushing on social and instead email the waitlist one by one, personally, which filled her five spots within 48 hours and then doubled it to 10. No webinar. No funnel theatrics.

We also get into the friend who asked point blank why anyone would even want her course, and the unedited reel she filmed in her car that same afternoon which hit around 56,000 views. The brand new Instagram account that went from 50 followers to 4,716 people off 37 unedited posts. The cohort member whose feedback handed Ali her messaging. And why, at 57, Ali believes it is not too late, it is just the beginning.

If you are a coach, creative, practitioner or service provider sitting on expertise you have not packaged up yet, this conversation is your permission slip to start small and start now.

Connect with Ali:

Website 🌐: https://www.clothandfeather.com.au
Instagram 📲: https://www.instagram.com/cloth.and.feather

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Have you ever told yourself you're going all in on a strategy when, honestly, you're dabbling? In this episode I'm taking radical responsibility for my own Instagram experiment: trial reels. I'll walk you through exactly what they are, how the non-follower toggle works, and the precise playbook the people mastering them are using. One video, 10 to 20 hook variations, drop-off analysis in insights, and the 24-hour rule before you judge a single result.

But this episode is about something much bigger than a feature. It's about where your energy actually belongs. I share why stopping a stranger's scroll is a completely different skill from serving the people who already know and trust you, the unedited camera-roll video that got two likes and still opened a real sales conversation, and why accounts with over 100,000 followers can go viral every day and never make a sale.

If you're a coach, course creator, practitioner or creative growing your business online, consider this your permission slip. Boring, basic, sustainable content is a strategy. Your energy is expensive. Serve who has been sent, and let the right people find you.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Hey lovely, this one is a little different.

I have been in business for 11 years, and one of the most common things women tell me is that they feel lonely. Building an online business can quietly become an isolating life, especially when whole days pass without a proper conversation with another adult.

In this episode I unpack something that has been sitting on my heart. Everybody wants a village, but no one is prepared to be a villager.

I share why the R in the F.R.E.S.H FRAMEWORK® (Relationships) is one of the biggest levers for your mental well-being, your nervous system and your business. I talk about the real cost of the friendships and community you actually want, and why being a villager sometimes means being inconvenienced, tired, or generous with your time when you would rather not.

I also share two stories I did not plan to tell. A family friend who came to our house every Friday to pray with us while my dad was dying of cancer. And a man from our church who saw my mum and me arguing in a car park and quietly offered to teach me to drive, then went on to teach my husband Karl too.

These are the villagers I never forgot.

If you want a village, it starts with you. Grab a journal, write down one person you want to be in better relationship with, and ask what you can do for them this week.

Come and tell me what came up for you at @tracyharrisco.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Entrepreneurial wellness doesn't get spoken about enough, and it should, because you are the person leading your business. If you're not well, you can't enjoy the fruits of it, and you're not really free.

In this episode, I sit down with one of my longtime mentees, Angela Dickson of Beauty Business Co, for her third appearance on the podcast. And wow, how her life has changed.

Angela shares the defining moment she had around New Year, when she felt a clear invitation to go for more, along with the words she heard in her spirit that told her it was time. We talk about what that decision has cost her, what it's made space for, and why her health became the anchor for all of it.

We get into:

• The nap-time idea that became an AI software product, live within a week
• 16 sales in the first seven days of an offer that runs without her
• Turning 40, autoimmune disease, and the "be her now" decision that has her 14 kilos lighter
• Building a 26 week work year as a single mum who homeschools
• Letting go of a six year retreat to make room for something new
• The Zumba class that became unexpected healing

This one is all about beingness. Because at any moment, we get to redefine how we are being.

Come say hi to Angela at beautybusinessco.com.au and @beautybusinessco_ on Instagram.

Ready to build your own freedom-filled business? Learn more about Freedom Filled® Business, or find me at @tracyharrisco.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Frameworks are having a moment on Instagram. Every creator has a signature five step method, a proprietary process, a named formula. And as someone who teaches business owners how to build their own IP, I love it.

But I need to talk about the cost of getting this wrong.

I recently reviewed a mentee's brand new sales page. She has decades of experience in her field. She is a genuine expert. And her sales page read like she had swallowed a copywriting textbook. The magic was gone. Her voice was gone. The oomph was gone.

This is happening more and more. Women losing themselves in an attempt to "do it right". Rigid, formula led sales pages. Cookie cutter webinars. Instagram captions that could have been written by anyone.

In this episode I share:

• Why frameworks are still worth using (they are)
• The exact moment you know you have lost yourself in the formula
• My favourite fix: write like you are talking to one person, keep it fifth grade
• How to get clear on your message first, then choose the framework second
• The one truth that will always sell your beautiful business: you

This one is for the coaches, the course creators, the practitioners and the creatives who want to launch and lead with clarity.

Come and say hi on Instagram at @tracyharrisco. Website: tracyharris.co.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

I don't talk enough about this, and it is time I did.

So many of the women in this community right now, incredibly bright, capable, successful women, are quietly feeling flat. Exhausted. Confused about what is next. They are in a new season of motherhood, womanhood, or business, and the old version of their life does not quite fit anymore.

In this episode, I want to give real air time to the in between season. The season where you have come to clarity about what you no longer want to do or who you no longer want to be, but you are not yet sure what is next.

I share the conversation I had in Bali this week with a friend who just closed her business (and why my first response to her was congratulations). I talk about how I have reinvented myself over 11 years of business, the time I cut 11 revenue streams in one go, and why I do not believe the version of me today is the version I will be forever.

We talk about why change feels scary, why you cannot build an extraordinary life thinking in a mediocre way, and why the season you feel least worthy of investing in support is actually the season you need it the most.

This is a podcast and community for freedom makers. The number one thing keeping us stuck from freedom is ourselves.

You are made to evolve.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

 Nakita Attard Vassallo is an author, the founder of The Mama Manual and the creator of the Freezer Meals Club. She has been inside Freedom Filled® Business Mentorship for two years, and watching her grow has been one of my favourite things to witness.

In this episode we talk about Nakita's nine year journey of building a business online, her very first webinar launch, and the 93% to 96% retention rate her membership holds (yes, really).

We also unpack the F.R.E.S.H FRAMEWORK®, what living a life you are genuinely proud of actually looks like in real life, and what a Freedom Filled® business gets to feel like when you design it for yourself.

If you are a coach, course creator, practitioner, creative or digital service provider who is helping people but has not yet built something scalable, this one is your nudge. The system exists. The support exists. You just have to be willing to begin.

Find Nakita on Instagram at @the_mama_manual.

Ready to build your own Freedom Filled® Business? Go to tracyharris.co/apply.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

I had an $800,000 revenue launch and I did not tell anyone about it. I felt like a knob. I thought about the people in my world who would take ten years, or a lifetime, to make that kind of number, and I stayed quiet. I am not staying quiet anymore, because the how of that launch is exactly what you need to hear.

It was a waitlist-only launch. No webinar. No masterclass. No challenge. No endless reels. Just a curated list of right-fit women who raised their hand long before the doors opened.

In this episode I am walking you through the shift almost no one is making. Your waitlist is not a holding pen. It is not a notification setting. It is an offer, with its own promise, its own positioning, and its own promotional energy.

You will hear the mistake I see brilliant women make on Instagram every launch season, the one honest question you need to answer before you promote your list, and the real incentives that turn a passive list into a warm room ready to say yes.

I share what the waitlist tells you about your pricing, your messaging, and your bonuses long before you write your sales page. And I share why the businesses growing the fastest right now are not the loudest ones.

This is for coaches, course creators, practitioners, creatives, and digital service providers who are ready to launch smarter, not louder.

Come and join Freedom Filled® Business Mentorship at tracyharris.co/apply, or add your name to the Freedom Filled® Mastermind waitlist for our 2027 kickoff at tracyharris.co/mastermind.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...