Growing a Team: Values > Resumes (and how to actually uncover them)

Most people hire based on what looks impressive.

A polished resume.

A confident interview.

A “perfect” candidate who says all the right things.

But here’s what I’ve learned.

The biggest hires don’t fail because someone lacked skills.

They fail because the values weren’t there.

And the tricky part?

Values don’t show up in the first 10 minutes.

Because if you ask someone:

“What are your values?”

They’ll give you the version they think you want to hear.

So in today’s episode, I’m sharing one of the most powerful hiring questions you can ask, not to get rehearsed answers…

…but to reveal how someone thinks.

✅ Values aren’t what people say

Values are what people do when it’s inconvenient.

When they’re under pressure.

When nobody’s watching.

When there’s a trade-off.

That’s why the secret is asking story-based questions, such as:

• “Tell me about a time you had competing priorities - how did you decide what came first?”
• “What’s a piece of work you’re most proud of and why?”
• “If you had to choose between hitting a deadline or delivering your best work, what would you do?”

🎯 Why these questions work

Because you’re not interviewing their resume.

You’re interviewing their decision-making.

And how someone thinks tells you far more than what they claim to value.

👀 If you’re hiring soon… listen to this first

If you’ve ever hired someone who seemed amazing… and then slowly became the most stressful part of your week…

This episode will help you avoid that.

🎧 Listen now and take notes. Your next hire depends on it.

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

If your sales page is getting clicks but not conversions, the issue is often not your offer or your pricing.

It is the words at the top of the page.

In this episode, Tracy breaks down the three most common mistakes digital entrepreneurs make when writing their sales page hook and headline, and how to fix them so your message actually sells.

In this episode, you will learn:

• Why describing your offer instead of the outcome stops people from scrolling
• How vague hooks reduce urgency and kill conversions
• Why sounding like everyone else creates hesitation and mistrust
• What the top of your sales page really needs to do to convert

This is a practical, value driven episode designed to help you improve your messaging immediately.

🎧 Listen to the episode

Million Dollar Message Mini Workshop
Learn how to write a simple, clear, high converting hook and headline for your sales page.
Instant access. Lifetime access.
$129 AUD.

👉 tracyharris.co/milliondollarmessage

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

Many entrepreneurs say they want freedom, but still find themselves living for praise, approval, and external validation.

In this episode, Tracy unpacks the hidden cost of approval-seeking, how it creates hierarchical relationships, and why it keeps capable women from fully living by design.

This conversation offers clarity, reflection, and practical questions to help you step into 2026 with self-leadership, alignment, and intention.

In this episode, you’ll learn:

• Why approval-seeking creates vertical, hierarchical relationships
• How praise quietly shapes identity and decision-making
• The real cost of living for validation
• Questions to help you reconnect with your desires in 2026
• What it actually takes to live and lead by design

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

If you’d asked me 2 years ago whether we’d become a homeschooling family, I would’ve laughed and said, “No way.”

Not because I was against it - but because I couldn’t see how it would actually work for us.

In this episode, I’m sharing the real story behind our decision to homeschool, the fears I had around “getting it wrong,” and the lightbulb moment that changed everything: realising that our family is the framework - just like it is in business.

When I stopped relying on someone else’s structure to feel safe in my business, everything expanded. So I decided to take the same approach to parenting and education… and the results have been incredible.

I take you inside what homeschooling by design looks like for our family right now - from our 8–10am learning rhythm, to immersive, real-world experiences like music lessons, surfing, gardening, cooking, and passion projects - all while running a multi-seven-figure business and protecting our mental and emotional wellbeing.

This episode is for you if:

• You’ve considered homeschooling but felt overwhelmed by the lack of “rules”
• You’re craving more flexibility and freedom for your family
• You believe there has to be another way to do parenting, business, and life
• You’re ready to stop outsourcing authority and start trusting yourself

There’s no one right way - but there is a way that’s right for you.

Let’s talk about designing your life on your own terms.

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

In this heartfelt episode, I coach a member who has lost her spark for content creation and feels creatively blocked. This is something almost every content creator experiences at some point.

Inside this replay from our Social Method Society Q&A, we explore:

• What a creative block is actually signalling

• Why losing joy is not a failure

• How to rebuild connection with your content

• What to focus on when you feel disconnected

This episode will help you reconnect with your voice and create from a place of alignment and joy again.

Join the Social Method Society waitlist

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

In this supportive episode, I coach a member who is navigating the early days of motherhood while also building a business. She asked how to create systems to work more efficiently so she can honour her season without feeling overwhelmed.

Inside this excerpt from our Social Method Society Q&A, we explore:

• The difference between business systems and life systems
• How to build structure that supports your energy and capacity
• What to start with if everything feels heavy
• How new mums can protect their time and still move forward

This episode will help you breathe, reset, and build systems that work for the season you are in.

Join the Social Method Society waitlist

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

You know you’re in the friend zone with your audience when your followers adore you, but they’re not buying from you. They’re showing up in your DMs to wish you happy birthday, reply to your stories when you’re having a tough day, or cheer you on when you share something personal, but they scroll right past your offers.

In this episode, I dive into what’s really going on when you’ve become a little too relatable and lost your edge of authority. You’ll learn:

• 3 reasons you might be in the “friend zone” with your followers
• 3 practical shifts to step back into your leadership role
• How to rebalance your content and elevate your language so your audience sees you as the expert you truly are

If you’re ready to go from “I love following you” to “How can I work with you”, this episode is your wake-up call.

🎧 Listen now on Apple Podcasts, Spotify, or wherever you tune in.

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

In this episode, I coach a member who is in a beautiful audience building season. She has not yet created a product to sell and wanted clarity around when to begin using CTAs and what those CTAs should be.

Inside this replay from our Social Method Society Q&A, you will learn:

• Why CTAs matter even before you have an offer

• How non sales CTAs can grow your audience and deepen trust

• The simplest CTAs to begin using today

• How to lead your audience with confidence while you build

This coaching moment will help you feel grounded and empowered in your content strategy long before you launch a paid offer.

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

If your course or membership isn’t selling as well as it should, it’s not your offer - it’s your message.

In this episode, Tracy breaks down Donald Miller’s StoryBrand Framework and shows you how to use it to clarify your message, attract the right students or members, and turn more followers into paying clients.

You’ll learn:

• The 7 key parts of the StoryBrand Framework
• How to make your student or member the hero of your story
• The role you play as the guide who helps them overcome their problem
• How to apply StoryBrand to your sales pages, DMs, and Reels captions

💥 Plus, if you’re ready to go deeper into your messaging - grab my Million Dollar Message Mini Workshop.

Hundreds of women have already used it to transform their messaging and sell with ease.

• Tess used it and welcomed over 150 new members.
• Jess and Elle used it and welcomed 100 members in 8 weeks after feeling stuck for so long on how to sell.

🎧 Listen now, then grab your lifetime-access workshop →
Grab the workshop now

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...

In this episode, I share the seven reasons why I'm absolutely loving building my high-ticket programs on Circle. From the elevated energy of the platform to the ability to run seamless sprints and create locked private spaces for advanced clients, you’ll hear how I'm using Circle to deliver transformation, connection, and simplicity at scale.

If you’ve ever wondered how to create a premium experience for your clients without overcomplicating your tech stack, this episode will give you a behind-the-scenes look at how Circle is helping me lead my mentorships with presence, intention, and ease.

You’ll learn:

• Why Circle creates an energetically cleaner, more focused environment for clients
• How Sprints keep members accountable and taking action faster
• How locked spaces allow you to serve multiple tiers within one community
• Why simplicity and design matter for client experience and brand alignment
• How my team uses Circle to keep systems organised and energy high

Listen now and see why Circle has become a core part of my Freedom Filled Business.

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form vi...