Mums With Hustle Podcast

Nobody told us the free Pilates class was being filmed. The announcement came once we were already on our mats, framed as a reminder of something we had never actually been told, and what happened next taught me more about customer experience than most business books ever have.

In this episode I share the full story, including the moment the studio owner walked in and the micro expression that said everything. Then I unpack the Triangle of Death, a framework I learned from my friend George Bryant that names the three deadly customer experience mistakes: the ego journey, the fire hose, and the zone of doubt.

You will also learn why the absence of complaints is not the presence of consent, why most of your customers will sit silently through discomfort rather than risk being labelled difficult, and the three small recovery moves from Dale Carnegie that turn a mistake into a raving fan: admit it quickly, see their point of view, validate their feelings.

Every business gets it wrong sometimes. Mine does, and yours will too. It is never the setback that decides whether a customer stays or leaves. It is always the comeback, and the comeback is fully within your control.

Whether you are a coach, course creator, practitioner, creative or service provider, this one will change how you walk through your own customer journey.

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This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Two weeks after launching my first online membership, I was pegging washing onto the clothes horse in our courtyard and I ugly cried. Not a little cry, the full body, can't catch your breath kind of cry. It had nothing to do with the laundry.

That was the moment my nervous system caught up with what had just happened. I had gone from $0 to $15,000 a month in recurring income, from a single four day launch.

In this episode I take you back to that moment and the business model shift behind it. Before the membership, I was running a feast and famine business built on one on one coaching, Instagram audits and a launch based course. It made good money, but it was stressful and unpredictable.

I share why I launched that first membership terrified, and before it was even built, and the principle I have taught ever since: unpredictable income is not a sales or skill problem, it is a business model problem. I also break down how I scaled that same membership to $400,000 in 12 months (and eventually over $4 million) using my Freedom Filled® Webinar Launch System, and why most income plateaus come down to complexity, not marketing.

If your income feels shaky right now, this one is for you.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

What if your business started every month with revenue already in the bank, instead of at zero?

In this episode of The Mums With Hustle® Podcast, I make the case that the membership model is the smartest business model for women building an online business around their life. Whether you are a coach, a practitioner, a creative or a digital service provider, a membership lets you stop the endless chase for new clients and focus on serving, deeply and consistently, the people you already have.

I walk you through the simple maths behind $10K a month in recurring revenue, at different price points and member counts, and I share why you do not need a big launch to get started. I tell you about a mentee who began with one single member and is now approaching 500, and about a Freedom Filled® Mastermind client who grew hers slowly and intentionally, 10 people at a time, around a young family. Plus you will hear about Jessica, a gut health naturopath, and the membership she built for mothers managing their children's eczema naturally.

If you have ever wondered whether the membership model could work in your niche, or whether starting small is enough, this episode will give you the clarity and the confidence to begin.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Almost every week a woman in my community tells me she is thinking about building an online membership, usually because she is tired, fully booked, and wondering if there is a way to build a business that does not need all of her.

In this episode I answer with my own week: Fridays off since before I made any money, a week off every month, and December off entirely. All of it made possible by running a membership.

I share the three reasons I would encourage any coach, creative or service provider to choose a membership over a course or one-on-one work, why one offer means one message and one funnel, and how a single live webinar launch a few times a year can replace sales calls and a sales team entirely.

I also get into the retention benchmarks by membership type, a proof point from one of my mentees whose membership just crossed 2,000 members, and the two-highlighter exercise that shows you exactly what in your business needs you, and what just needs structure.

Structure is what scales, and this episode shows you how.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

You do not need a big audience, a slick launch, or perfect tech to package your expertise into an online offer. You need to commit in front of people who will hold you to it, and then personally invite the right-fit women who are already waiting for what you know.

In this episode I talk with Ali Broinowski, founder of Cloth & Feather in regional New South Wales and creator of The Curated Home Method. Ali joined the Freedom Filled® Mastermind at the start of the year with no online course, no launch experience, and a very full life already. She is now mid-delivery of her first cohort of 10 women.

Ali walks through the whole arc honestly. The waitlist of about 40. The morning she opened the doors and nobody came. The one woman who joined on day four or five. The decision to stop pushing on social and instead email the waitlist one by one, personally, which filled her five spots within 48 hours and then doubled it to 10. No webinar. No funnel theatrics.

We also get into the friend who asked point blank why anyone would even want her course, and the unedited reel she filmed in her car that same afternoon which hit around 56,000 views. The brand new Instagram account that went from 50 followers to 4,716 people off 37 unedited posts. The cohort member whose feedback handed Ali her messaging. And why, at 57, Ali believes it is not too late, it is just the beginning.

If you are a coach, creative, practitioner or service provider sitting on expertise you have not packaged up yet, this conversation is your permission slip to start small and start now.

Connect with Ali:

Website 🌐: https://www.clothandfeather.com.au
Instagram 📲: https://www.instagram.com/cloth.and.feather

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Have you ever told yourself you're going all in on a strategy when, honestly, you're dabbling? In this episode I'm taking radical responsibility for my own Instagram experiment: trial reels. I'll walk you through exactly what they are, how the non-follower toggle works, and the precise playbook the people mastering them are using. One video, 10 to 20 hook variations, drop-off analysis in insights, and the 24-hour rule before you judge a single result.

But this episode is about something much bigger than a feature. It's about where your energy actually belongs. I share why stopping a stranger's scroll is a completely different skill from serving the people who already know and trust you, the unedited camera-roll video that got two likes and still opened a real sales conversation, and why accounts with over 100,000 followers can go viral every day and never make a sale.

If you're a coach, course creator, practitioner or creative growing your business online, consider this your permission slip. Boring, basic, sustainable content is a strategy. Your energy is expensive. Serve who has been sent, and let the right people find you.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Hey lovely, this one is a little different.

I have been in business for 11 years, and one of the most common things women tell me is that they feel lonely. Building an online business can quietly become an isolating life, especially when whole days pass without a proper conversation with another adult.

In this episode I unpack something that has been sitting on my heart. Everybody wants a village, but no one is prepared to be a villager.

I share why the R in the F.R.E.S.H FRAMEWORK® (Relationships) is one of the biggest levers for your mental well-being, your nervous system and your business. I talk about the real cost of the friendships and community you actually want, and why being a villager sometimes means being inconvenienced, tired, or generous with your time when you would rather not.

I also share two stories I did not plan to tell. A family friend who came to our house every Friday to pray with us while my dad was dying of cancer. And a man from our church who saw my mum and me arguing in a car park and quietly offered to teach me to drive, then went on to teach my husband Karl too.

These are the villagers I never forgot.

If you want a village, it starts with you. Grab a journal, write down one person you want to be in better relationship with, and ask what you can do for them this week.

Come and tell me what came up for you at @tracyharrisco.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Entrepreneurial wellness doesn't get spoken about enough, and it should, because you are the person leading your business. If you're not well, you can't enjoy the fruits of it, and you're not really free.

In this episode, I sit down with one of my longtime mentees, Angela Dickson of Beauty Business Co, for her third appearance on the podcast. And wow, how her life has changed.

Angela shares the defining moment she had around New Year, when she felt a clear invitation to go for more, along with the words she heard in her spirit that told her it was time. We talk about what that decision has cost her, what it's made space for, and why her health became the anchor for all of it.

We get into:

• The nap-time idea that became an AI software product, live within a week
• 16 sales in the first seven days of an offer that runs without her
• Turning 40, autoimmune disease, and the "be her now" decision that has her 14 kilos lighter
• Building a 26 week work year as a single mum who homeschools
• Letting go of a six year retreat to make room for something new
• The Zumba class that became unexpected healing

This one is all about beingness. Because at any moment, we get to redefine how we are being.

Come say hi to Angela at beautybusinessco.com.au and @beautybusinessco_ on Instagram.

Ready to build your own freedom-filled business? Learn more about Freedom Filled® Business, or find me at @tracyharrisco.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Frameworks are having a moment on Instagram. Every creator has a signature five step method, a proprietary process, a named formula. And as someone who teaches business owners how to build their own IP, I love it.

But I need to talk about the cost of getting this wrong.

I recently reviewed a mentee's brand new sales page. She has decades of experience in her field. She is a genuine expert. And her sales page read like she had swallowed a copywriting textbook. The magic was gone. Her voice was gone. The oomph was gone.

This is happening more and more. Women losing themselves in an attempt to "do it right". Rigid, formula led sales pages. Cookie cutter webinars. Instagram captions that could have been written by anyone.

In this episode I share:

• Why frameworks are still worth using (they are)
• The exact moment you know you have lost yourself in the formula
• My favourite fix: write like you are talking to one person, keep it fifth grade
• How to get clear on your message first, then choose the framework second
• The one truth that will always sell your beautiful business: you

This one is for the coaches, the course creators, the practitioners and the creatives who want to launch and lead with clarity.

Come and say hi on Instagram at @tracyharrisco. Website: tracyharris.co.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...