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I sit down again with Jessica Patra, a spiritual mentor, certified business and life coach, and brand new TEDx speaker, for a where is she now conversation that is really a living case study in Be Do Have.
Years before there was any evidence, Jessica declared in my Freedom Filled® Mastermind that she would speak on big stages and become an author. In this episode she tells me what happened on the other side of that declaration: she was chosen as 1 of 12 TEDx speakers from roughly 140 applicants, wrote and memorised a 13 to 14 minute talk word for word in the earliest weeks after her daughter Mia was born, and won an International Coach of the Year award, all in the same breathless season.
We talk about the stewardship audit motherhood forces on your time, why saying no gets easier instead of harder once you know what matters, the two wolves inside every one of us and which one wins, and the Balinese practice of sabar, patience, that carried her through years of waiting.
If you are a coach, creative, practitioner, or digital service provider holding a dream you have not said out loud yet, this episode is your permission to declare it anyway, and to trust the timing while you become the woman who can hold it.
Xx Tracy
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There is always an emotional payoff for not doing the thing.
In this episode I'm sharing a real, unscripted coaching call recorded live inside my Social Method Society®. The woman being coached is Alicia Sutton, a former media lawyer and professional actress, now a communication coach, who hosts her own podcast, You’re Allowed!
Alicia came to the call with one question underneath all her content questions: how do I hear my heart over my head? What followed is a live breakthrough. Through a few strategic questions, she coaches herself into recognising a belief she didn't know she was carrying, that having fun and getting paid can't coexist, and a family rule that says you're not allowed to rate yourself.
I talk through the emotional payoff framework, the idea that every avoidance, not posting, not pitching, not sharing a win, is quietly paying you something emotionally. We get into the red car, green car theory and how your brain builds evidence to match a belief you've already decided on. And I share the Three R's, recognise, release, replace, the process I use to move through this instead of staying stuck in it.
If you've ever talked yourself out of sharing a win, pitching an offer, or posting the thing, listen for the moment Alicia finds her own payoff, and ask yourself if you're doing the same.
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Your CEO era is not some cool, fancy term, it is a bill. In this episode of The Mums With Hustle® Podcast, I get honest about everything stepping up has actually cost me, and what it is still asking of me today.
I talk about the comfort you give up when you start deciding from your future self instead of your current circumstance, why I do not keep a plan B, and why I invested in my first mastermind well before it ever made sense on paper. I trace my own pattern of playing small all the way back to high school, and I share why my revenue did not move until I stopped avoiding the chance to fail.
I also walk through what this season requires of you: regulating before you decide anything, leading from your future self, treating rest as a leadership strategy, choosing calculated failure, looking after your body, programming your mind daily, keeping the promises you make to yourself, and finding the right room of people to grow alongside.
This episode is for the coaches, practitioners, creatives and digital service providers who are building a beautiful business and sense that the next level is going to ask more of them than the last one did.
By the end, I want you to sit with one question: what is your CEO era asking of you right now?
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Your business was built for a version of you who no longer exists. And she is never coming back.
Three years ago I fell madly in love with my business again. For the two years before that, I was frustrated almost every single day and could not name why. One of my core signature offers was built around Instagram, and the messaging kept filling my membership with women chasing a bigger following fast, often without a structured business or an offer worth buying underneath it. My messaging asked for exactly who was showing up. I sat in that frustration for two years before I let myself change it.
In this episode I share the top five reasons your business has stopped feeling fun, drawn from eleven years in business and the women I mentor inside Freedom Filled® Business. You built the offer in a season you are no longer in. Your business quietly became your whole personality. Everything feels urgent and almost none of it is. You are measuring your ordinary Tuesday against someone else's highlight reel. And you have grown while the business has not caught up.
This is for coaches, course creators, practitioners, creatives and service providers who are still showing up daily to a model their life can no longer hold. It is not failure. It was once right, and now it is not. Outgrowing it is always what was supposed to happen.
One of the five is almost certainly yours.
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Nobody told us the free Pilates class was being filmed. The announcement came once we were already on our mats, framed as a reminder of something we had never actually been told, and what happened next taught me more about customer experience than most business books ever have.
In this episode I share the full story, including the moment the studio owner walked in and the micro expression that said everything. Then I unpack the Triangle of Death, a framework I learned from my friend George Bryant that names the three deadly customer experience mistakes: the ego journey, the fire hose, and the zone of doubt.
You will also learn why the absence of complaints is not the presence of consent, why most of your customers will sit silently through discomfort rather than risk being labelled difficult, and the three small recovery moves from Dale Carnegie that turn a mistake into a raving fan: admit it quickly, see their point of view, validate their feelings.
Every business gets it wrong sometimes. Mine does, and yours will too. It is never the setback that decides whether a customer stays or leaves. It is always the comeback, and the comeback is fully within your control.
Whether you are a coach, course creator, practitioner, creative or service provider, this one will change how you walk through your own customer journey.
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Two weeks after launching my first online membership, I was pegging washing onto the clothes horse in our courtyard and I ugly cried. Not a little cry, the full body, can't catch your breath kind of cry. It had nothing to do with the laundry.
That was the moment my nervous system caught up with what had just happened. I had gone from $0 to $15,000 a month in recurring income, from a single four day launch.
In this episode I take you back to that moment and the business model shift behind it. Before the membership, I was running a feast and famine business built on one on one coaching, Instagram audits and a launch based course. It made good money, but it was stressful and unpredictable.
I share why I launched that first membership terrified, and before it was even built, and the principle I have taught ever since: unpredictable income is not a sales or skill problem, it is a business model problem. I also break down how I scaled that same membership to $400,000 in 12 months (and eventually over $4 million) using my Freedom Filled® Webinar Launch System, and why most income plateaus come down to complexity, not marketing.
If your income feels shaky right now, this one is for you.
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What if your business started every month with revenue already in the bank, instead of at zero?
In this episode of The Mums With Hustle® Podcast, I make the case that the membership model is the smartest business model for women building an online business around their life. Whether you are a coach, a practitioner, a creative or a digital service provider, a membership lets you stop the endless chase for new clients and focus on serving, deeply and consistently, the people you already have.
I walk you through the simple maths behind $10K a month in recurring revenue, at different price points and member counts, and I share why you do not need a big launch to get started. I tell you about a mentee who began with one single member and is now approaching 500, and about a Freedom Filled® Mastermind client who grew hers slowly and intentionally, 10 people at a time, around a young family. Plus you will hear about Jessica, a gut health naturopath, and the membership she built for mothers managing their children's eczema naturally.
If you have ever wondered whether the membership model could work in your niche, or whether starting small is enough, this episode will give you the clarity and the confidence to begin.
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Almost every week a woman in my community tells me she is thinking about building an online membership, usually because she is tired, fully booked, and wondering if there is a way to build a business that does not need all of her.
In this episode I answer with my own week: Fridays off since before I made any money, a week off every month, and December off entirely. All of it made possible by running a membership.
I share the three reasons I would encourage any coach, creative or service provider to choose a membership over a course or one-on-one work, why one offer means one message and one funnel, and how a single live webinar launch a few times a year can replace sales calls and a sales team entirely.
I also get into the retention benchmarks by membership type, a proof point from one of my mentees whose membership just crossed 2,000 members, and the two-highlighter exercise that shows you exactly what in your business needs you, and what just needs structure.
Structure is what scales, and this episode shows you how.
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You do not need a big audience, a slick launch, or perfect tech to package your expertise into an online offer. You need to commit in front of people who will hold you to it, and then personally invite the right-fit women who are already waiting for what you know.
In this episode I talk with Ali Broinowski, founder of Cloth & Feather in regional New South Wales and creator of The Curated Home Method. Ali joined the Freedom Filled® Mastermind at the start of the year with no online course, no launch experience, and a very full life already. She is now mid-delivery of her first cohort of 10 women.
Ali walks through the whole arc honestly. The waitlist of about 40. The morning she opened the doors and nobody came. The one woman who joined on day four or five. The decision to stop pushing on social and instead email the waitlist one by one, personally, which filled her five spots within 48 hours and then doubled it to 10. No webinar. No funnel theatrics.
We also get into the friend who asked point blank why anyone would even want her course, and the unedited reel she filmed in her car that same afternoon which hit around 56,000 views. The brand new Instagram account that went from 50 followers to 4,716 people off 37 unedited posts. The cohort member whose feedback handed Ali her messaging. And why, at 57, Ali believes it is not too late, it is just the beginning.
If you are a coach, creative, practitioner or service provider sitting on expertise you have not packaged up yet, this conversation is your permission slip to start small and start now.
Connect with Ali:
Website 🌐: https://www.clothandfeather.com.au
Instagram 📲: https://www.instagram.com/cloth.and.feather
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Have you ever told yourself you're going all in on a strategy when, honestly, you're dabbling? In this episode I'm taking radical responsibility for my own Instagram experiment: trial reels. I'll walk you through exactly what they are, how the non-follower toggle works, and the precise playbook the people mastering them are using. One video, 10 to 20 hook variations, drop-off analysis in insights, and the 24-hour rule before you judge a single result.
But this episode is about something much bigger than a feature. It's about where your energy actually belongs. I share why stopping a stranger's scroll is a completely different skill from serving the people who already know and trust you, the unedited camera-roll video that got two likes and still opened a real sales conversation, and why accounts with over 100,000 followers can go viral every day and never make a sale.
If you're a coach, course creator, practitioner or creative growing your business online, consider this your permission slip. Boring, basic, sustainable content is a strategy. Your energy is expensive. Serve who has been sent, and let the right people find you.
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This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
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