In this episode, Jay and Ramon discuss the power of everyday influencers.

When most people think of influencers they think of celebrities. Often left out are everyday influencers. They are the hidden gems of Instagram.

They live normal lives, which makes them highly relatable, but they have a specific passion that post about, such as baking, fashion, the best restaurants around town – you name it.

As a result, they have built an audience that is interested and trusts them when it comes to that specific niche.

We’ll discuss how this makes them more credible for sponsorship and why brands should be working with this group.

For more on this topic, check out our blog post: https://trend.io/blog/everyday-influencers-explained/

If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.