In this episode of the Loan Officer Breakfast Club, the crew dives deep into the power of picking a niche — and why it can be the difference between chasing leads and attracting them. From first-time homebuyers to DSCR loans and even mobile home financing, you'll hear real examples of how loan officers are using specialization to grow their pipelines faster and build stronger relationships.

Frank and Carl share personal stories, including how one LO built a million dollar business teaching reverse purchase classes (without ever closing one!), and how niching down can be a gateway to other deals. Plus, you'll get insights on how to market your niche without limiting your business. If you've ever worried that focusing on one segment would leave money on the table, this episode is a must-watch.

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