Have you ever built a business around something you love—only to realize it’s draining your passion? In this episode, Sammi shares her full founder story: launching a matcha brand during business school, fighting to scale it, surviving the 2020 lockdown, and finally deciding to shut it down. She breaks down the unglamorous side of entrepreneurship, the identity shift that comes with closing a company, and why walking away can sometimes be the ultimate power move.

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Today Sammi covers:

00:00 The Matcha Business Idea

03:15 Challenges and Lessons Learned

05:31 Pivoting to a New Strategy

07:56 The Impact of the Pandemic

08:48 Balancing a Day Job and a Side Hustle

10:16 Finding a New Passion

11:03 Shutting Down the Business

11:33 Reflections and Lessons

13:52 How to Show Social Currency Some Love

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