Sustain This!

Why is it so hard to wear what we already have (instead of shopping)?

09.19.2023 - By Alyssa Beltempo, Signe Hansen & Christina MychasPlay

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Seriously though, WHY? There is a lot of psychology behind why we are wired for newness, novelty, and that inevitable dopamine hit that we get when we buy something new. And although we know that overconsumption isn’t good for us or the planet, it’s really hard to stop. In today’s episode, we go into some of the lessons we’ve learned about reframing the way we see shopping and rewiring our brains to be satisfied with what we already have. MENTIONSAtomic Habits by James Clear https://jame...

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