Black Friday, Christmas and New Year’s all represent a critical revenue opportunity for retailers; ad spend will increase, social commerce strategies will receive rapid rollouts, and brands will turn to influencers to differentiate their brand in an ever more crowded marketplace. But the question is, why are so many brands missing the mark and how can your influencer strategy set you apart in this crowded marketplace?
In this week’s episode, Sanna Ödmark and Frida Ekholm are going to discuss the busiest shopping days of the year, why so many brands approach them wrong - and of course - give their best advice on how to change their strategies for the better!
We’ll also cover:
<ul><li style="font-weight:400;">Why the one-off ad has to go </li>
<li style="font-weight:400;">The two windows of opportunity for brands when these revenue goldmines come around (and which one we recommend!) </li>
<li style="font-weight:400;">Why building trust and relationships with your audience is key to succeed</li>
</ul>

Black Friday, Christmas and New Year’s all represent a critical revenue opportunity for retailers; ad spend will increase, social commerce strategies will receive rapid rollouts, and brands will turn to influencers to differentiate their brand in an ever more crowded marketplace. But the question is, why are so many brands missing the mark and how can your influencer strategy set you apart in this crowded marketplace? In this week’s episode, Sanna Ödmark and Frida Ekholm are going to discuss the busiest shopping days of the year, why so many brands approach them wrong - and of course - give their best advice on how to change their strategies for the better! We’ll also cover: Why the one-off ad has to go The two windows of opportunity for brands when these revenue goldmines come around (and which one we recommend!) Why building trust and relationships with your audience is key to succeed

Black Friday, Christmas and New Year’s all represent a critical revenue opportunity for retailers; ad spend will increase, social commerce strategies will receive rapid rollouts, and brands will turn to influencers to differentiate their brand in an ever more crowded marketplace. But the question is, why are so many brands missing the mark and how can your influencer strategy set you apart in this crowded marketplace?
In this week’s episode, Sanna Ödmark and Frida Ekholm are going to discuss the busiest shopping days of the year, why so many brands approach them wrong - and of course - give their best advice on how to change their strategies for the better!
We’ll also cover:
<ul><li>Why the one-off ad has to go&nbsp;</li>
<li>The two windows of opportunity for brands when these revenue goldmines come around (and which one we recommend!)&nbsp;</li>
<li>Why building trust and relationships with your audience is key to succeed</li>
</ul>

Why Many Brands Get Black Friday Wrong (and How to Do It Right!)

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
<ul>
<li>What does it take to stay culturally relevant in a fast-moving landscape?</li>
<li>What can brands learn from the creators who build communities, not just audiences?</li>
<li>How do you structure for creator-led growth?</li>
</ul>
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Business

Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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Why Many Brands Get Black Friday Wrong (and How to Do It Right!)

Why Many Brands Get Black Friday Wrong (and How to Do It Right!)

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