Massive Agent Podcast

Why "Marry the House, Date the Rate" is GREAT Advice


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Who couldn't use some solid advice at times? Here's a piece of advice that is super controversial, but in reality, it has an awesome underlying message. The problem with it is the communication from one agent to the other. Somewhere, it gets lost in translation, in turn making it "bad advice". Well screw that, I'm here to tell you that is GREAT advice, and it is up to the agent to really understand what this message means. 

Even Glenda Baker from TikTok has said this is the worst advice ever, but I disagree. What is hard to understand is that the house stays the same (location, neighborhood, etc...), but what doesn't stay the same is the mortgage or the monthly payment, they are malleable. Marry the house date the rate is not controversial, its factual. You are not stuck with the mortgage, aka date it! 

The issue is when your telling consumers they CAN refinance when interest rates go down. We need to change that too IF  interest rates go down, if they can qualify, then hell yeah, refinance. The problem is when you lead them on to think refinancing is a sure thing when it's not. As long as your communicating the concept correctly, its an IF, not a guarantee.

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Massive Agent PodcastBy Dustin Brohm

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