Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That’s because most brands are talking to themselves instead of the people they’re trying to reach.

Daniel’s out, Tamara’s IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks directly to what your audience cares about.

Emma suggests saying things like you actually mean them with her “say it like you would at a barbecue” rule. It’s time to ditch jargon and make your value obvious. 

Plus, is AI a writer or a thought partner? Truth is, AI is the latter. Emma and Tamara share their opinions on when and how to use it. 

If you’re a Marketer who wants to write better copy and craft better messages, this is the episode for YOU.

Follow Emma:

LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com