Meta is having a moment. And not the good kind…

If you've been running Meta ads and feeling like something fundamental has shifted – like you're suddenly playing a completely different game – you're not imagining it. Meta has essentially staged an algorithm coup, and a lot of brands are scrambling.

So what's happening? And what should you do about it?

Most brands are going to struggle with this. Most will either burn out trying to keep up or quit Meta altogether. If you can figure out how to respond to these changes in a way that allows your brand to work with the algorithm without sacrificing what makes you unique, you'll have an advantage.

The ones who solve this will win market share from the ones who can't. And this episode will help you forward with clarity and purpose (while everyone else is confused and paralysed!)

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