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Why Most 3PLs Fail Brands—and What to Do Instead (With Chad Carelton)
MOVE SUPPLY CHAIN
Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.
INTELLIGEMS
Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
//
Andrew sits down with Chad Carlton, CEO of Good Company, a 3PL that ships over 3 million orders annually for fewer than 20 clients. In this tactical deep dive, they walk through every step of the fulfillment journey—from the moment your product hits the warehouse to when it lands at your customer’s door.
You’ll learn:
- Why most brands treat their 3PLs wrong—and how to fix it
- The real cost structure behind pick, pack, and postage
- When it makes sense to fulfill in-house vs outsource
- How to reduce returns and increase resellable inventory
- What "alignment of incentives" really looks like in logistics
Real numbers, strategic decisions, and operational leverage that can drive profitability are candidly explored—especially in a margin-compressed environment.
Whether you're considering switching 3PLs, scaling to multiple warehouses, or fixing your supply chain slippage, this episode gives you the framework to make better, more profitable decisions.
//
CHAPTER TITLES:
00:01:46 - Chad's Calling To Start a 3PL Business
00:08:39 - Why Your Business Should Use A 3PL
00:19:09 - Demanding The Right Price From A 3PL Partner
00:40:44 - The Process
00:53:38 - Midwest Is The Best Location For Shipping
//
Chad Carleton is the founder and CEO of The Good Company, a 3PL based in Springfield, MO that will ship 3,000,000shipments across less than 20 clients in 2025. Visit The Good Company's website at https://www.goodcompanyships.com/ and follow him on X at https://x.com/ChadCarleton.
//
SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
//
ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
//
FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris Email: [email protected] Work with Andrew: https://ajfgrowth.com
View all episodes
By Andrew Faris
5
2424 ratings
MOVE SUPPLY CHAIN
Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.
INTELLIGEMS
Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
//
Andrew sits down with Chad Carlton, CEO of Good Company, a 3PL that ships over 3 million orders annually for fewer than 20 clients. In this tactical deep dive, they walk through every step of the fulfillment journey—from the moment your product hits the warehouse to when it lands at your customer’s door.
You’ll learn:
- Why most brands treat their 3PLs wrong—and how to fix it
- The real cost structure behind pick, pack, and postage
- When it makes sense to fulfill in-house vs outsource
- How to reduce returns and increase resellable inventory
- What "alignment of incentives" really looks like in logistics
Real numbers, strategic decisions, and operational leverage that can drive profitability are candidly explored—especially in a margin-compressed environment.
Whether you're considering switching 3PLs, scaling to multiple warehouses, or fixing your supply chain slippage, this episode gives you the framework to make better, more profitable decisions.
//
CHAPTER TITLES:
00:01:46 - Chad's Calling To Start a 3PL Business
00:08:39 - Why Your Business Should Use A 3PL
00:19:09 - Demanding The Right Price From A 3PL Partner
00:40:44 - The Process
00:53:38 - Midwest Is The Best Location For Shipping
//
Chad Carleton is the founder and CEO of The Good Company, a 3PL based in Springfield, MO that will ship 3,000,000shipments across less than 20 clients in 2025. Visit The Good Company's website at https://www.goodcompanyships.com/ and follow him on X at https://x.com/ChadCarleton.
//
SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
//
ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
//
FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris Email: [email protected] Work with Andrew: https://ajfgrowth.com
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