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If sales feel harder than they should… it’s probably not the market.

In this episode, Doza and Sophie break down why most studio owners are unknowingly killing their own sales - and how something as simple as not picking up the phone is costing them thousands in lost revenue every single month.

This isn’t theory.

You’ll hear a live mystery shop inside the episode, real conversion stats from hundreds of studios, and the exact standards required to win during the most important sales season of the year.

If you own a studio and leads are coming in but sales aren’t sticking, this episode will show you exactly where things are breaking - and how to fix them fast.

Here’s what we’re covering:

• Why 55% of studio owners don’t answer the phone (and why it’s killing revenue)

• The 3 biggest ways owners sabotage sales: timing, avoidance, and ignoring the script

• Why sales is the lifeblood of every business - whether you like it or not

• The harsh truth: if you don’t sell, you can’t help anyone

• Why spring is “go time” - and how missing it can ruin your entire year

• A live mystery shop sales call (unscripted and unfiltered)

• What a good sales call actually sounds like in real life

• How to establish trust, create urgency, and close without being pushy

• Why most sales anxiety comes from not following a system

• The difference between being “busy” and being effective

• The Sale-A-Day standard - and why it solves most business problems

• How to generate 100+ net members in 90 days without burnout

• The real competitive advantage: speed, standards, and execution

• Why free trials and weak offers quietly destroy conversion rates

• The mindset shift required to stop avoiding sales and start leading properly

If your phone is ringing and you’re not answering it - this episode is for you.

Don’t forget to like, subscribe, and drop your biggest takeaway in the comments - we read every one.

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya](https://bit.ly/4kZSlya

Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w](https://bit.ly/44XoX5w

Connect with us:

Website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

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Chapters:

⏳ [00:00] Intro - Why Most Owners Are Killing Their Own Sales

⏳ [00:02:10] The Real Problem: Not Picking Up the Phone

⏳ [00:05:30] The Shocking Mystery Shop Stats (55% Don’t Answer)

⏳ [00:08:40] Why Sales Isn’t “Sleazy” - It’s Responsibility

⏳ [00:12:30] Seasonal Reality: Why Spring Is Make-or-Break

⏳ [00:16:00] LIVE Mystery Shop Sales Call (Unfiltered)

⏳ [00:23:30] Breaking Down the Call: What Worked & What Didn’t

⏳ [00:28:10] Following the Script vs “Winging It”

⏳ [00:32:45] Sales Anxiety: Where It Really Comes From

⏳ [00:36:30] Speed to Lead & Calling at the Right Times

⏳ [00:40:50] The Sale-A-Day Standard Explained

⏳ [00:44:40] How 100 Net Members in 90 Days Is Actually Possible

⏳ [00:48:30] Why Most Studios Lose Money Even When Leads Are Flowing

⏳ [00:52:10] The Real Competitive Advantage (It’s Not Community)

⏳ [00:56:00] Final Reality Check: Pick Up the Phone or Stay Stuck