UpScale - Build your profitable Trade and Construction business

Why Most Tradies Are Undercharging (And Don’t Even Know It) - Ep 332


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If you’ve ever guessed your pricing, second guessed your margins, or just hoped there was enough left at the end of the job, this episode is for you.


Free Tradie Pricing Calculator:

https://upscale-coaching.com/pricing-calc-podcast-v2


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  • Find out where your business stands with our Tradie Quiz: https://upscale-coaching.com/application-podcast

Hear from tradies who’ve done it, and learn what it really takes to grow a successful trade business. https://www.upscalecoaching.com.au/success-stories/

Live Coaching Events 2026:

https://www.upscale-coaching.com/upscale-live-events

In this conversation, the Erina and Lucy break down how to actually understand your numbers so you can price with confidence and protect your profit. We dig into real examples, including how a simple change in fuel costs can impact your hourly breakeven and why knowing that number matters more than most tradies realise.

You’ll hear how small adjustments to your hourly rate can make a big difference, why most trade business owners avoid increasing prices, and how to get past the mental block that holds you back. There’s also a practical look at tools like pricing calculators and back costing so you can see exactly what each job is really making you after all expenses are accounted for.

If you want to stop undercharging and start running a more profitable business without the stress of guessing, this one’s worth a listen.

In this episode, we cover:
• How to calculate your true hourly breakeven
• Why rising costs don’t need to wreck your margins
• The real reason tradies avoid increasing prices
• Simple ways to test and increase your rates with confidence
• How back costing shows your true profit per job

Marathon for a cause

This year, the UpScale Team are lacing up for the Gold Coast Marathon to raise funds for TIACS, supporting mental health for tradies and blue collar workers.
Support the cause here: https://fundraise.tiacs.org/fundraisers/upscalegoldcoastmarathon2026

Connect with the hosts
Erina: https://www.instagram.com/erinaroxx/
Mitch: https://www.instagram.com/mitchvan_/

We’ve got the tools you need to scale your business, automate, hire, and delegate.
Book your call with our team to talk strategy and learn more about our program.

⁠Get started now⁠⁠⁠

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UpScale - Build your profitable Trade and Construction businessBy UpScale Business Coaching


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