Newsflash! Facebook ad costs are rising. Online marketing is getting more complicated and more convoluted with every algorithm change and Google/IOS update. And yet, the more things changes.. the more, it seems, they stay the same. 

In today's podcast episode, I talk to Laura Higgins at Lala Social Club all about why organic content in 2022 is more important than ever, and how to make it work for you -- even if you're strapped for time, have no idea where to start and the idea of spending 5+ hours on the content hamster wheel makes you want to poke your eye out. 

Laura Higgins, founder of Lala Social Club and My Marketing Playbook, is an Australia-based online marketing expert. Her online marketing know-how spans many industries – finance, hospitality, beauty, construction, you name it. Her witty, dynamic and humorous communication style makes her an engaging presenter and podcast guest. Host of My Business Playbook podcast and creator of the online marketing course "My Marketing Playbook," Laura is on a mission to uncomplicate marketing for creative women in business.

Episode Summary:

[4.40] How to Build an Organic Content Strategy for Service Providers.
[9.05] How to Attract Your Dream Clients by Narrowing Your Niche.
[18.50] Laura’s #1 Marketing Strategy.
[24.00] Tips to Overcoming Perfectionism & Creating Awesome Content.
[28.52] How to Build A System That Boosts Your Own Creative Process.
[35.23] 4 Key Categories for Effective Content Pieces.
[39.40] What an Offer Is & How to Create an Irresistible One.
[46.20] Laura’s Hacks For More Efficient Ads Management.

FOLLOW OUR GUEST, LAURA HIGGINS:

Instagram: https://www.instagram.com/lalasocialclub.co/
Free ebook: 17 Creative Content Ideas to Grow Your Instagram and Land New Clients https://mymarketingplaybook.com/creative-content
Join the waitlist for Laura's 6-week marketing course for creative service providers: http://mymarketingplaybook.com/waitlist

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