Let’s talk about why you shouldn’t be that founder who’s scrambling to “just hire a CMO” when your business is still finding its footing. I share a story about the time I helped build a program for CEOs and marketing directors—only to realize later that outsourcing your entire marketing before you’ve proven your funnel is a recipe for chaos. I’ve been at both ends of the spectrum—building my own company’s marketing at $4 M/year and stepping into the CMO role at ClickFunnels when they were pushing $100 M—and I’ve seen firsthand how handing off vision too soon can cost you more than money.