Creativity is the lifeblood of both of our businesses and we have both experienced the game changing impact for ourselves and our clients when we really feel the strong sense of identity as a creative in our bones. When you can really own your creativity and it is woven through the fabric of your life and work it is transformative and not just for the jobbing artists amongst us. For every business owner serious about having the edge and working in a joyful and empowering way, creativity is a skill to hone and a way of being that we both feel should take centre stage. In this episode we walk through how to embed a strong sense of creative identity and how it shapes our thinking, our relationships and the innovation possible with our businesses. Enjoy!

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