In this episode of The Innovator’s Mindset Podcast, George Couros explores why people resist change—even when it’s clearly for the better—and offers three practical strategies to foster emotional connections that lead to meaningful transformation.

Drawing on stories from education and beyond (including the infamous “New Coke” story), George shares actionable ideas for leaders, educators, and changemakers to:

Build a shared vision that empowers people through authorship.

Co-create stories that make change personal and meaningful.

Amplify what’s already working to create momentum from within.

Whether you're leading change in a school, organization, or community, this episode will equip you to move past resistance and build stronger emotional engagement.

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