Price transparency is shaking up the sales world. Is your company ready for the new era? In this episode, Mark Hunter welcomes Marcus Sheridan, author of 'Endless Customers,' for a timely exploration of pricing openness and trust in the digital marketplace. Marcus brings fresh data and unique stories about how today's buyers demand more information earlier in their journey, and why classic objections to sharing prices are quickly becoming outdated. The conversation dives into the psychology of the modern buyer, the rapid shift toward transparency accelerated by AI, and the critical mistakes that can erode trust before a sales conversation even begins.

If you're ready to future-proof your sales approach and build lasting credibility, this is an episode you won't want to miss.

👤 About the Guest

Marcus Sheridan is the author of 'Endless Customers,' and 'They Ask, You Answer.' He's a keynote speaker, and Co-Founder of 'AI Trust Signals' as well as Priceguide.ai.

MarcusSheridan.com | Get your free AI trust score at: AITrustSignals.com

💡Read the BLOG for this episode.