Companies of every size across the world are basing more of their work around projects than at any time in the past. But research shows that nearly two-thirds of those efforts fail.

Antonio Nieto-Rodriguez, who has studied projects and project management for decades, argues that at least some of the blame for these failures lies with executives who misunderstand the fundamentals of projects and fail to dedicate enough of their time to those they sponsor.

In this episode, Nieto-Rodriguez explains how to get better outcomes from project-based work. He also discusses how to frame projects, structure organizations around them, and avoid common pitfalls.

Key episode topics include: strategy, project management, operations strategy, organizational change.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.