Phil Hullah, CEO of U.K.-based Riviera Travel, talks with James Shillinglaw of Insider Travel Report about his company’s expansion into the U.S. market. Beginning with Riviera River Cruises six years ago as Riviera River Cruises, Riviera Travel has rebranded and named a president-North America as it seeks to sell more than just river cruises in the North American market. Hullah explains Riviera’s strategy and why he believes his company offers value travel products for travelers in the U.S. and Canada that travel advisors can sell. For more information, visit www.rivierarivercruises or www.rivieratravel.com.