I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

Hard work got you here—but it’s not what will get you to 7 figures.
In fact, your hustle might be the very thing keeping you stuck.

Why This Matters:
There’s a revenue ceiling that almost every online business owner hits—usually somewhere between $150K and $500K—and no matter how many hours you work, it feels impossible to break through. In this episode, Ruth unpacks the real reasons growth stalls, and shares the five transformative steps that can take you from bottle-necked founder to strategic CEO. If you’re ready to stop running a business that depends entirely on you, this episode is your road map.

What You’ll Learn:

• Why hustle becomes a liability once you cross six figures
• How to recognize the “bottleneck effect” in your business
• The five-step system for building a business that scales without you
• Why codifying your genius is the first step to sustainable growth
• How to create predictable revenue without sacrificing your life

Resources Mentioned:

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

Key Quotes:

• “The hustle that built your business is the ceiling that’s limiting it.”
• “If everything lives in your head, you can’t scale.”
• “You’re not running a business—you’re running an expensive job.”
• “Systematize what you do best, and you’ll stop being the bottleneck.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz