Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers is challenging. Social selling has emerged as a powerful tool, but it requires a deep understanding of your audience and the content they want to see. Today, Melissa discusses why social selling matters so much. Show Notes

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• Melissa Kwan: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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