It's Shawarma with Swagger, and it's coming to America.

From humble beginnings in London, Ontario, to a thriving restaurant chain with over 64 locations, Tahini’s is now poised for U.S. expansion—fueled by innovative flavors, a massive social media following, and a franchise model centered around local ownership and community engagement. This week, Chris Ressa talks with Tahini's Founder and CEO Omar Hamam and Business Development Officer Shawn Saraga, on the big plans the company has in the U.S.

Takeaways:

From One Store to a Franchise Empire

Omar Hamam grew Tahini’s from a single restaurant into 64+ locations—and he’s just getting started.

U.S. Expansion Is Underway

First U.S. locations are launching in Illinois, New Jersey, Baltimore, and Miami—with 100 planned in 2–3 years.

Fusion-Forward Menu

Tahini’s blends Mediterranean staples with bold global flavors—think butter chicken shawarma and smoked brisket.

Massive Social Following

With 5M+ followers and 12M weekly views, Tahini’s built U.S. demand before opening a single U.S. store.

Owner-Operator Franchise Model

They reject master franchises—every franchisee must be hands-on, local, and deeply involved in the community.

Built for Delivery and Late Night

Most locations are fast-casual with strong off-premise sales—and 70% stay open until 2 a.m.

Real Estate Sweet Spot

Ideal sites: grocery-anchored centers, 1,200–2,000 SF, with smart infill and non-traditional site flexibility.

Healthier, Guilt-Free Eats

Fresh, grilled, and made-to-order—Tahini’s hits the crave factor without the fast-food regret.

Chapters

00:00 Introduction to Tahini's and Founders' Backgrounds

07:53 Expansion Journey and Franchise Model

10:51 Store Concept and Market Positioning

13:31 Innovative Menu and Unique Offerings

16:10 Social Media Influence and Brand Awareness

18:45 Franchisee Selection and Community Engagement

22:12 Owner-Operator Approach to Expansion

24:06 Future Growth and Market Strategy

28:54 Health-Conscious Menu and Customer Appeal