It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation.

In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each generation actually wants from their gym experience, and why most gym owners are completely missing the mark with their marketing.

Here's what we're covering:

The myth of the "cost of living crisis" in the fitness industry

Why Gen Z is spending over $1000 a month on fitness while claiming they can't afford housing

The real reasons people don't join gyms (hint: it's NOT price)

Generation-specific marketing strategies that actually work

Why your gym's social media probably looks like "an Ikea catalogue" to Gen Z

How to create content that resonates with each generation

Why most gym owners are "fishing with the wrong bait" and wondering why no one's biting

… and a whole lot more

Chapters:

⏳ [00:00] The Cost of Living Myth in Fitness

⏳ [05:10] Why People REALLY Don't Join Gyms

⏳ [10:45] Gen Z Fitness Motivations: Appearance, Connection & Identity

⏳ [16:30] Millennials: Energy, Stress & Family Health

⏳ [21:05] Gen X & Boomers: Weight Management & Longevity

⏳ [28:15] Marketing to Different Generations: Platforms & Messages

⏳ [34:40] Adapting Your Content for Generation-Specific Marketing

⏳ [42:10] Why Businesses That Don't Adapt Will Die

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod, we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza