Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for eCommerce retailers because of massive Black Friday deals. However, e-Commerce buying behaviors have changed and marketers need to find creative ways to create the stability that the holidays bring throughout the year with sales and promotions. Today, Mindy discusses why the holidays actually offer stability. Show Notes

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