The great irony of personal branding is this: it's not actually about you. We are back with another special recap episode of the podcast, and today we are diving into why the strongest personal brands are built on service, not self. True personal branding begins when you focus on who you can help, what you can teach, and how you can add value to others. Tune in to learn what makes a great personal brand, why a focus on service leads to real wins, the key question you need to answer, and how having a clear mission to serve can destroy fear. Thanks for listening!