What happens when the founder of a software company admits his own product is a sinking ship — and doubles down anyway?

Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case & Lomi) sit down with Amit RG (CEO, RichPanel) for a conversation about AI agents, the death of traditional SaaS, and what it means for ecommerce operators building teams right now.

Amit doesn’t sugarcoat it. He’s walked through the five stages of grief about his own business, come out the other side, and is now betting that moving faster than the disruption is the only play. 

The three dig into Dario’s AI phases and what they mean for your tech stack, why customer service reps will be the first wave of AI-driven displacement, and how Sean frames every job — from Philippines call centers to legal firms — as a token problem waiting to be solved cheaper. They debate token-based pricing versus per-ticket models, explore what happens to platforms like Klaviyo in an agent-to-agent economy, and make the case that consumer brands may be the last ones standing while SaaS and services absorb the first hit.

Amit closes with RichPanel’s new returns portal, already live with 31 brands, and Sean puts $10,000 on the line in a charity bet.

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