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In this episode of The Velvet Rope Playbook, we’re exposing a mistake that even the smartest firms make when selling to ultra-wealthy clients:
Leading with logic instead of connection.Today, you’ll hear the story of a $5 billion hedge fund manager who walked out of a “perfect” investment pitch loaded with stats and returns—
Only to commit $150 million to the exact same opportunity when it was framed around a legacy story instead of spreadsheets.
Because at the top of the market, wealthy clients don’t buy facts.
They buy what the facts mean for their identity, their legacy, their story.
Inside this episode, you’ll learn:
🎁 Want to learn how to position your offers so elite clients lean in instead of checking out?
Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com
#ConnectionOverData #SellingToTheWealthy #LuxurySales
#AffluentClients #HighTicketSales #TrustedAdvisor
#SalesThroughStory #VelvetRopePlaybook #EmotionalSelling
#AffluentMarketing #LegacyBasedSales #EliteClientAttraction
4.9
1818 ratings
In this episode of The Velvet Rope Playbook, we’re exposing a mistake that even the smartest firms make when selling to ultra-wealthy clients:
Leading with logic instead of connection.Today, you’ll hear the story of a $5 billion hedge fund manager who walked out of a “perfect” investment pitch loaded with stats and returns—
Only to commit $150 million to the exact same opportunity when it was framed around a legacy story instead of spreadsheets.
Because at the top of the market, wealthy clients don’t buy facts.
They buy what the facts mean for their identity, their legacy, their story.
Inside this episode, you’ll learn:
🎁 Want to learn how to position your offers so elite clients lean in instead of checking out?
Grab your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com
#ConnectionOverData #SellingToTheWealthy #LuxurySales
#AffluentClients #HighTicketSales #TrustedAdvisor
#SalesThroughStory #VelvetRopePlaybook #EmotionalSelling
#AffluentMarketing #LegacyBasedSales #EliteClientAttraction
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