What do you do when you start to feel that your brand no longer reflects the evolution and growth of your business?

When you start to feel, dare I say it, self-conscious when you’re asked about your business at a party, sure that the name “Stevie Says Social” will diminish your authority or how seriously you’re taken at networking events?

When friends and family still ask you to try and help them get into their Instagram account, because your name still has “social” in it despite NOT teaching social media at all — “Don’t you have a little social media business — I only have 50 followers too, and I’m hoping you can help?!” they say, innocently.

And when that nagging feeling, deep down, suggests a growing disconnect between the time, effort and importance you place on your business, and the way it is viewed in the eyes of those hearing “Stevie Says Social” for the first time.

You re-brand, that’s what — and this year, that’s exactly what I’m doing.

Right now? My brand kind of feels like I’m still getting around in the same outfit that I wore when I was a gawky teenager. I feel a sense of urgency to “grow up”, and for the vision that I have for my business, the importance that I place on it and the true impact that it has on so many lives through the people that we serve.

I’m tired of feeling silly saying “Stevie Says Social” when someone asks what my business name is.

I’m READY to step into bigger shoes and build a vision that doesn’t depend solely on me.

And, if I’m really honest? I feel held hostage by an identity that doesn’t fit anymore.

And so, as I embark on MY branding and business evolution (of which MUCH more will be shared later on in the year), today’s podcast episode is dedicated to five signs that might be an indication to YOU that it’s time to do the same.

Here’s five signs that it might be time to rebrand your business:

✔️ You’ve experienced a significant business evolution (but your brand hasn’t kept up)
✔️ You’re not proud to share your brand with strangers
✔️ Your mission has grown, and no longer fits the container of your brand
✔️ You no long want it to be just about you
✔️ A change is as good as a holiday


Full show notes for this episode can be found at https://thecoursecartel.com/160

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