We don't like feeling terrible at something, and so most of us avoid doing things that make us feel that way. Yet, if we're looking to optimize the health and function of the brain, that's precisely the kinds of feeling we should be seeking out. KEY POINTS and SHOW NOTES available at: elitecognition.com/inept

Learn more about the Brainjo Collective, a community of curious minds, at elitecognition.com/collective.

Learn more about the Brainjo Center for Neurology & Cognitive Enhancement at elitecognition.com.