We all have powerful assets at our disposal that we tend to ignore instead of leverage: our stories. Esther Choy joins us to explain why storytelling is so often overlooked, and why we should be using it more often. She explains why stories are persuasive and memorable, what kind of storytelling works best, and in which situations you can use stories.

You'll also learn how charts, images, data, and statistics can make your stories even more persuasive.

You can find show notes and more information by clicking here: http://bit.ly/2gMjJC0