One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business.

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Time Stamps:

• 00:00 - Introduction to Email Marketing
• 00:08 - The Problem with Newsletters
• 00:48 - Why Email Marketing Outperforms Social Media
• 01:17 - Understanding Deliverability and Reach
• 03:18 - Alternatives to Traditional Newsletters
• 04:29 - Effective Strategies for Collecting Emails
• 11:28 - The Importance of Value in Email Marketing
• 19:11 - Implementing Competitions and Quizzes
• 20:29 - Creating Engaging Content for Your Audience
• 28:06 - Final Thoughts and Next Steps

Mentioned in this episode:

Wedding Show Success workbook

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Wedding Show success workbook