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Why Young People Aren’t Drinking Specialty Coffee (Next-Gen) | HANY EZZAT!
Hany Ezzat is the Founder of Ni Wares–creating science backed cups for coffee competitions and elevated everyday use. He also just won the Next-Gen Talent Award at MICE2026. We caught up with him at the expo to talk about what the win meant to him, as well as his recent (and controversial) use of the xBloom in a filter competition, why he thinks young people aren't as engaged in specialty coffee, and the importance of multisensory design.
CHAPTERS
00:00 Intro
01:55 Who is Hany Ezzat?
03:40 Starting Ni Wares
06:05 Designing competition cups
08:50 The science of taste perception
11:45 Multisensory coffee experiences
14:20 Using xBloom in competition
17:05 Innovation vs tradition in coffee
19:40 Why young people disengage from specialty
22:10 The future of coffee tools
24:40 Advice for competitors & creators
26:45 Final thoughts
If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!
Hany Ezzat: https://www.instagram.com/barista_hany/
Ni Wares: https://ni-wares.com/
Want more coffee content?
IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236
Want to get in touch? Hit us up at [email protected] for any questions or comments.
Proudly sponsored by:
Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/
Apax Lab: https://apaxlab.com/
Condesa Co.Lab: https://condesacolab.com.au/
Riverina Fresh: https://www.riverinafresh.com.au/
Thanks for listening!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Ben Bicknell & Rohan Cooke
3.6
55 ratings
Hany Ezzat is the Founder of Ni Wares–creating science backed cups for coffee competitions and elevated everyday use. He also just won the Next-Gen Talent Award at MICE2026. We caught up with him at the expo to talk about what the win meant to him, as well as his recent (and controversial) use of the xBloom in a filter competition, why he thinks young people aren't as engaged in specialty coffee, and the importance of multisensory design.
CHAPTERS
00:00 Intro
01:55 Who is Hany Ezzat?
03:40 Starting Ni Wares
06:05 Designing competition cups
08:50 The science of taste perception
11:45 Multisensory coffee experiences
14:20 Using xBloom in competition
17:05 Innovation vs tradition in coffee
19:40 Why young people disengage from specialty
22:10 The future of coffee tools
24:40 Advice for competitors & creators
26:45 Final thoughts
If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!
Hany Ezzat: https://www.instagram.com/barista_hany/
Ni Wares: https://ni-wares.com/
Want more coffee content?
IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236
Want to get in touch? Hit us up at [email protected] for any questions or comments.
Proudly sponsored by:
Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/
Apax Lab: https://apaxlab.com/
Condesa Co.Lab: https://condesacolab.com.au/
Riverina Fresh: https://www.riverinafresh.com.au/
Thanks for listening!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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