Presented by Understood.org

You have a good plan. But your brain keeps pulling you back into new ideas.

Skye Waterson explains why ADHD brains get stuck in ideation. She’s known for helping founders move from constant thinking into consistent execution.

This episode connects real-world behavior to research. ADHD brains perform well in divergent thinking. But they also prefer it. And they value immediate rewards over delayed ones.

That combination makes finishing harder than starting.

What We Cover:

• Why ideation becomes a loop instead of a phase
• Research showing ADHD strength in divergent thinking
• The preference for idea generation over refinement
• How reward timing affects execution
• Why finishing feels harder than starting

If you're enjoying ADHD Skills Lab, you may also enjoy Understood.org’s new podcast, Sorry, I Missed This.

Listen here: https://lnk.to/sorryimissedthisPS!theadhdskillslab

 P.S. If your ADHD symptoms turn every business day into chaos, with unfinished tasks piling up and revenue stuck, it's not you. It's your operating system. Click here to book an operational strategy session with Skye.