Want to create custom, bespoke and BEAUTIFUL delivery experiences for my students to separate me from others in the industry, AND to create beautiful sales pages and assets to boot, too? KLEQ is an "all-in-one" course platform that is completely customisable from a design perspective, and enables you to create an ENTIRELY bespoke student experience for your courses and programs that look COMPLETELY unique to you. For just a few days, the KLEQ team are offering a $1 trial for 30 days, and (wait for it) 50% OFF your first five months. Check out KLEQ here!

Brand power is the sum of all of the elements that make up the strength of a business or person’s brand and how they are perceived in the eyes of prospects.

It influences someone's decision to buy heavily... and in some cases, FAR MORE than the actual sales process, funnel or launch event set up to make sales.

There could be two people or businesses with identical launch events, or evergreen funnels, or sales call processes... and they would experience SIGNIFICANTLY different conversion rates (which is the percentage of leads that purchase) on account of their brand power.

The good news?

Is that brand power is something that you BUILD, not some ethereal quality that one either has or doesn’t have.

Here’s some ways you can increase your brand power. Investing time and energy into this process is one of the most important things you will do. It doesn’t have “direct ROI”; you can’t measure it in a spreadsheet and it’s still one of the highest ROI activities you will ever undertake.

In this episode, we discussed:
👉🏻 Podcasting and Core Content;
👉🏻 Top Notch Design;
👉🏻 Proximity;
👉🏻  When to increase your Brand Power;
👉🏻 And MORE!


Full show notes for this episode can be found at:
https://thecoursecartel.com/181

----------

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool