Maggie Louie remembers the moment her career changed forever. Working with the L.A. Times on digital and mobile products, Maggie, now the founder and CEO of Otto, remembers a friend asking her to look into an issue they were having with their website.

“[they asked] me to look at their ad tags and figure out why their traffic was going through the roof, but they weren't making any more money. They couldn't figure it out. I had suspected that their ad techs were either misconfigured or there's something easy there, and after 24 hours looking through their code. I discovered that they indeed were being stolen internally. The head developer was hijacking all of the ad tags and just doing all sorts of crazy stuff.” 

The lines of code hidden in the JavaScript were driving traffic and stealing money, and it was that revelation that opened Maggie’s eyes to underground ad fraud and bot traffic, and this ad fraud wreaked havoc. On this episode of IT Visionaries, Maggie details how that moment led her to launch Otto and she discusses the company’s efforts to democratize access to internet security for all, its Chrome extension to protect consumers when online shopping, and the variety of enterprise solutions for businesses her team has developed.

Main Takeaways

• New Frontier: Hackers are always looking for new industries with vulnerabilities to disrupt. Ad tech is one of the fastest-growing industries underserved by cybersecurity solutions. This is due to the complex nature of ad tech, which makes it difficult for cyber security experts to easily shift solutions into.
• Safety is a Fallacy: Popular ecommerce platforms want you to believe that just because you use their service and tools that your company is safe from bad actors. The truth is that just because you use popular no-code or low-code operating systems, bad actors still target vulnerable people who don’t secure their code.
• Always Be Testing: Just because your platform is safe today, doesn’t mean that it is safe tomorrow. The more your platform is customizable the more vulnerable your JavaScript becomes to outside bad actors. A general rule of thumb when it comes to security is to constantly be testing and looking over your code.

IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform

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