What if the very foods we think are nourishing our children are actually setting them up for a lifetime of metabolic dysfunction? In this unfiltered conversation, meat industry veterans Jon Engleson and Yuda Holtzberg pull back the curtain on how ultra-processed foods have hijacked childhood nutrition, creating what they call "the three Cs crisis" - cookies, candy, and cake as meal replacements.

Dr. Philip Ovadia and Jack Heald dive deep with these food industry insiders who've spent decades watching the transformation of simple ingredients into chemical cocktails. From hot dogs loaded with corn syrup to "zero sugar" potato chips that spike blood glucose higher than table sugar through maltodextrin, this conversation exposes the gap between what parents think they're feeding their kids and what's actually happening.

The discussion moves beyond problem identification into practical solutions, exploring how traditional food preservation methods - the kind used for centuries before industrial processing - can provide genuinely nourishing alternatives. Learn why a five-year-old asks for "Joburg" instead of breakfast cereal, and how shifting our food investment mindset could reshape both individual health and industry practices.

This isn't just another nutrition podcast - it's a roadmap for parents navigating a food system designed for profit over health, with actionable insights for breaking the cycle of processed food addiction before it takes hold.

BIG IDEA

"The true test is if you give a product to a 9-year-old, a 7-year-old, 11-year-old, there's no way they're gonna eat something that they don't like - so when kids naturally choose real food over processed alternatives, it proves that addiction to artificial ingredients is learned, not innate."

Contact Jo Berg Meats

Instagram: Joburg Meats (@joburgmeats)

Use this link for a 15% discount: https://joburgmeats.com/ifixhearts

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Like what you hear? Head over to IFixHearts.com/book to grab a copy of my book, Stay Off My Operating Table. 

Ready to go deeper? Talk to someone from my team at IFixHearts.com/talk.

Stay Off My Operating Table on X:

• Dr. Ovadia: @iFixHearts
• Jack Heald: @JackHeald5

Learn more:

• Stay Off My Operating Table on Amazon
• Take Dr. Ovadia's metabolic health quiz: iFixHearts
• Dr. Ovadia's website: Ovadia Heart Health
• Jack Heald's website: CultYourBrand.com

Theme Song : Rage Against
Written & Performed by Logan Gritton & Colin Gailey
(c) 2016 Mercury Retro Recordings

Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from Dr. Philip Ovadia.