Having a lead magnet is such an important element in your business, it's what gives people a little bit of a sample into how you think, what you can offer. A lead magnet is a tiny little part of the menu of what it is that you have available for clients to purchase from you.

The problem with lead magnets is that a lot of people are still trying to use a 2015 version and that's just not going to cut it in 2025. Gone are the days of long, endless lead magnets and packing lists.

As promised, here is a link to a Google Doc that I created to show you all the reasons why your lead magnet may not be converting to sales:
https://docs.google.com/document/d/1e6MTxwgryqQ9rHzmnKZA6FRT8Kodf3K3SBorMrkI7rU/edit?usp=sharing 

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