MarTech Podcast ™ // Marketing + Technology = Business Growth

Why Your Media Buying Strategy Is Killing Your Brand

Listen Later

Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.

Connect With: 

  • Henry Innis: Website // LinkedIn
  • The MarTech Podcast: Email // LinkedIn // Twitter
  • Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store
MarTech Podcast ™ // Marketing + Technology = Business GrowthBy I Hear Everything
  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

154 ratings

More shows like MarTech Podcast ™ // Marketing + Technology = Business Growth

View all
Pivot by New York Magazine

Pivot

9,520 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,437 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

112 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,253 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

82 Listeners

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast by I Hear Everything

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

64 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

351 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,468 Listeners

Hard Fork by The New York Times

Hard Fork

5,482 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

153 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

184 Listeners

The Dave Gerhardt Show by Dave Gerhardt

The Dave Gerhardt Show

44 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,431 Listeners

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency by I Hear Everything

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

58 Listeners

Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions by Dominic Bohan (Story IQ)

Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

12 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

84 Listeners

How I AI by Claire Vo

How I AI

146 Listeners