In this powerful episode, I sit down again with the legendary Sharon Lechter—author of Rich Dad Poor Dad, Outwitting the Devil, and Exit Rich—to explore how entrepreneurs can shift their mindset, take control of their finances, and build lasting wealth even in uncertain times. We go deep into how to mentor your kids on money, why foundational business systems matter more than flashy marketing, and how to shift from owning a job to owning real assets.

Whether you’re worried about market instability, struggling to scale your business, or just looking for clarity and focus, this conversation is packed with actionable steps to turn fear into momentum. Sharon shares timeless wisdom, personal stories, and tangible resources that can help you thrive financially and personally.

Episode Timeline

[0:00] – Introduction

[1:21] – Sharon’s early lessons in financial literacy and the moment that changed her mission

[2:30] – Why teaching kids about money starts with conversation, not curriculum

[4:45] – The difference between mentoring and enabling your children financially

[7:00] – Sharon’s tools for youth: ThriveTime and the Business Kit

[8:30] – ATM: Abundance Tips and Mentorship and why mindset matters daily

[11:05] – Advice for entrepreneurs facing fear, uncertainty, and paralysis

[13:15] – Her new course: “Investing in Uncertain Times” and how to take your next right step

[17:01] – How Exit Rich helps owners move from chaos to scale-ready systems

[19:21] – Scaling the right way vs. scaling yourself into the ground

[21:00] – Are you owning a job or building a business? How to tell the difference

[24:46] – Why assets are the true key to financial freedom (and Sharon’s favorite word!)

[26:16] – Inside Sharon’s immersive mastermind retreat at her Arizona ranch

[28:49] – Where to start on your financial literacy journey (no matter your level)

5 Key Takeaways

1. Fear either paralyzes or motivates—choose to turn it into focus, fuel, and faith.
2. If your business relies on you, you own a job—not an asset. Build systems, not just sales.
3. Start teaching kids about money by involving them in everyday conversations and decisions.
4. Financial literacy begins with mindset. Control your thoughts, words, and actions.
5. You can scale successfully—but only with a solid business foundation, not just hustle.

Links & Resources

• Sharon’s Website: www.sharonlechter.com
• ATM (Abundance Tips & Mentorship): atm.sharonlechter.com
• Exit Rich, Outwitting the Devil, How Money Works for Women – available on her site
• Sharon’s Business Retreat: Email [email protected] for details
• Courses & Financial Literacy Tools: Available under “Financial Products” on her site
• Need help keeping your profit? Visit www.simplecfo.com

If this episode sparked a shift in your mindset or business, don’t forget to rate, follow, and share the podcast. Leave a review and help more people discover the power of Profit First thinking!