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NFTs, TikTok, Zillow, cryptocurrency... there is so much noise competing for the hearts and minds of consumers. As agents we can either become frustrated haters and complain about the disruptors, or leave our opinions out of it and meet consumers where they are.

Today on the Massive Agent Podcast, host Dustin Brohm gives us a tough but educational rant on the reasons why we should leave our opinions aside and join consumers on platforms where they hang out. According to many media sources, TikTok has dethroned Google as the most popular website on the Internet. If Realtors are not there we are missing out on a huge segment of our audience. 

Rather than getting stuck on our opinions Dustin advises us to connect with consumers, give them what they want, and grow our business in the process. It’s time to take a hard look at ourselves. Are our opinions of TikTok and Zillow killing our business? It’s time to get out of your comfort zone, get over your fears and give clients what they want, or your competition will.

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